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Journal of Black Studies
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African American Student Athletes and Sports Media Consumption

E. Bun Lee

Texas Southern University

Louis A. Browne

Texas Southern University

This study measures the use of media for sports information among African American student athletes. Television was indicated as the primary source of sports information by about one third of the target group, whereas newspapers were used much less as a source. About one fourth got their information from multiple sources. A somewhat unexpected finding was the limited use of sports radio as a source. Female respondents used media less frequently for sports information compared to male athletes.

Key Words: sports media consumption • African American athletes • gender and sports media • sports television

This version was published on November 1, 2009

Journal of Black Studies, Vol. 40, No. 2, 238-251 (2009)
DOI: 10.1177/0021934707310211
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