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This version was published on July 1, 2007
Journal of Black Studies, Vol. 37, No. 6, 964-982 (2007)
DOI: 10.1177/0021934705282375

Dating Across Race

An Examination of African American Internet Personal Advertisements

Shauna B. Wilson

Georgia Southern University

William D. McIntosh

Georgia Southern University

Salvatore P. Insana, II

Georgia Southern University

The purpose of this study was to determine the factors associated with Black Americans' dating preferences. Two hundred profiles of Black individuals in the United States (100 men and 100 women) were accessed on the Internet dating site Match.com. Fourteen demographic and personal variables were correlated with willingness to date Whites, Hispanics, Native Americans, and Asians, as well as other Blacks. Blacks willing to interracially date tended to be male, young, and/or attractive, tended to smoke, abstain from exercise, and either definitely or possibly wanted children. Willingness to date intraracially was related to living in any geographical region except the West, being a nonsmoker, and being sure of either wanting or not wanting children. Factors unrelated to dating preference included having or not having children, education, political standpoint, religion, body type, and drinking habits. Both mate selection theory and exchange theory were applied in interpreting results.

Key Words: interracial dating • dating preferences • Internet personal advertisements • mate selection theory • exchange theory


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