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Journal of Black Studies, Vol. 36, No. 1, 116-128 (2005)
DOI: 10.1177/0021934704268297

The Euro-Americanization of Race

Alien Perspective of African Americans vis-à-vis Trivialization of Skin Color

Ronald E. Hall

Michigan State University

In the aftermath of Western domination is the trivialization of skin color despite its significance among African Americans. Regrettably, scholars the world over emphasize race in the study of human social conditions. Regardless of the fact that race is increasingly irrelevant, Americans continually adhere to it and are at a severe disadvantage. Oblivious to the implications of skin color, their attempts to comprehend stereotypes, discrimination, and various issues attributed to race vis-à-vis African Americans is an exercise in futility. It is not compulsory to Euro-Americanize race at the expense of social fact, but Americans should familiarize themselves with African American perspectives as a critical point of reference to non-European American people. Sustaining the integrity and prestige of science will require concepts and a perspective less confined to intellectual domination.

Key Words: race • skin color • Western domination


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