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First published on March 18, 2008
Journal of Black Studies 2008, doi:10.1177/0021934707310211
© 2008 SAGE Publications

Article

African American Student Athletes and Sports Media Consumption

E. Bun Lee* and Louis A. Browne

* To whom correspondence should be addressed. E-mail: lee_eb{at}tsu.edu.


  Abstract
This study measures the use of media for sports information among African American student athletes. Television was indicated as the primary source of sports information by about one third of the target group, whereas newspapers were used much less as a source. About one fourth got their information from multiple sources. A somewhat unexpected finding was the limited use of sports radio as a source. Female respondents used media less frequently for sports information compared to male athletes.


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